I head up the e-commerce department at Liquid Rubber, a leading provider of home improvement and DIY water ingress prevention products.

More people are tackling projects on their own these days as the DIY trend continues to take center stage. Thanks to the internet, it’s now easier than ever to find the materials and tools needed to complete any home improvement project. As a disclosure, I work for a company that sells a family of popular DIY products available both online and within stores. In this article, I will outline some strategies for companies providing DIY products to take advantage of the boom in e-commerce by building an effective online presence.

During the pandemic, an increasing number of people took on home improvement projects in part out of necessity, as this article from NPR notes, due to so many Americans now “using their homes more—and differently.” With the right supplies, tools and a little bit of knowledge, people have begun tackling projects on their own which would traditionally require professional help.

Today, it’s possible to research and shop for the items you need to complete your home improvement project in one place. This makes it easier than ever to find the best deals, compare prices and even get advice from other experienced DIYers. That’s why it’s so imperative that DIY product solutions ensure they build and maintain a strong, customer-friendly e-commerce presence.

DIY Home Improvement Products Shopping Trends

It’s no surprise that more people are opting to shop for DIY home improvement products online. In fact, online shopping for home improvement products has grown significantly in recent years. According to a survey conducted by the National Association of Home Builders, nearly 70% of DIY home improvement shoppers prefer to do their shopping online. This is largely due to the convenience and cost savings of online shopping, as well as the wide selection of products that are available in just a few clicks.

I’m sure you’ve seen it before: people and influencers using social media for DIY home improvement shopping. Platforms such as Instagram, Pinterest and YouTube have now become popular destinations for DIYers looking for inspiration, advice and product recommendations. Social media enables DIYers to connect with other DIYers, ask questions and gain valuable feedback on their projects. It’s also a great place for DIYers to learn various methods, processes and approaches to tackling the projects they want to get done at home.

How To Establish A Strong E-Commerce Presence For DIY Products

One of the main reasons why more people are now shopping for DIY home improvement products online is convenience. Shopping online makes it easier than ever to find what you need to complete your project, and you can often get the items delivered right to your door. Companies can leverage this trend by creating an especially easy and convenient online customer experience.

Another reason why more people are shopping online for DIY home improvement products is to take advantage of cost savings. That’s why staying abreast of your competition’s own prices and competing solutions is crucial. Many companies are opting to offer free shipping or discounts on bulk orders, making it even more cost-effective to shop online.

And last but not least, many DIYers are drawn to the wide selection of products available online. With the help of the internet, it’s now easier than ever to find the materials and tools needed to complete any project. That’s why another viable strategy is to focus on ways in which you can take advantage of the need for complex solutions by offering related products and solutions within your e-commerce presence as well.

Wrapping Things Up

DIY home improvement projects can be both rewarding and cost-effective, but it’s important to have the right materials and tools to complete the project.

Companies providing DIY home improvement products are widely being sold online today due to the convenience and cost savings, as well as the wide selection of products available. By building an effective e-commerce presence, you can better target potential buyers. I hope this article provides some valuable takeaways for fellow DIY home improvement product suppliers seeking to get the most out of their online presence.


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