What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I’m constantly scanning the most stylish online stores, so you can feel safe knowing that you won’t miss a thing.
I know that your fashion requirements can vary massively from season to season (and day to day), so whether you’re looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear’s shopping editor very seriously, and I’ve saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year’s time as they do now.
Of course, there’s also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect for a warm summer, and this week’s edit includes plenty of wardrobe gems, like the Reformation summer dress that looks designer, and the GAP denim shorts that are a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.
Shop My New-In Picks:
Massimo Dutti
Linen Blend Co-Ord Shirt with Seam Detail
What’s better than one exceptionally cut linen shirt? A full co-ord of course (and even better in such a beautiful, unexpected shade of red).
Gap
Mid Rise Longline Denim Shorts
After trying on no less than four different pairs of long denim shorts determined to find the one, the only pair that I would actually recommend are these from GAP. The fit and quality are second-to-none.
The perfect dressy summer shoe to compliment long shorts, white dresses, linen co-ords, cropped trousers, wide-leg jumpsuits… the possibilities are endless.
SENSI STUDIO
Pullthrough Woven Straw Basket Bag
Much better than the average basket bag.
Reformation
Audrina Dress
All you need to channel French summer styling is this dress, a flat sandal and a cardigan to tie around your shoulders.
Monica Vinader
Capri Round Disc Pendant Charm Necklace Set
I can’t help it—this simple chain and statement pendant are utterly charming. A must for those who love necklace layering.
COACH
Solid Top in Organic Cotton
Pretty cotton tops never go out style, so you’ll get plenty of wear out of this milkmaid-esque tank.
ZARA
Distressed Effect Studded Sash Belt
Did we mention that boho is back? This studded belt is the key to turning a simple jersey maxi dress into something Sienna Miller would approve of.
Nobodys Child
Black Tailored Crew Neck Waistcoat
Wondering what to wear to work in the warmer months? My money is on this with an airy, white maxi skirt.
SHOP MORE OF THIS MONTH’S BEST BUYS
TOVE
Ruby Gathered Linen-Blend Twill Peplum Bustier Top
Didn’t get your hands on TOVE’s dress the first time around? It’s back by popular demand in all new colours, but I love this cream top version.
GANNI
Striped Cotton-Poplin Shorts
Just add a tank top and flip flops and wear on repeat.
Arket
Gathered Strap Dress
Our love affair with chocolate brown continues, and how chic is this ARKET dress?
Missoma
Chubby Medium Hoop Earrings
Missoma’s bestselling chubby hoops are back and bigger than ever (quite literally). You can now choose from small, medium and large hoops in silver and gold for everyday wear or dressing up special evening looks.
MANGO
Kitten Heel Sandals
I’m convinced that kitten-heeled flip flops are the ultimate elegant summer shoe.
AWAY THAT DAY SWIMWEAR
Palma Top
Just imagine how good this would look poolside.
SIEDRÉS
Darmy Floral Printed V-Neck Ruffle Detailed Mini Dress
When you don’t know what to wear in summer, a floaty mini and sandals will always do the trick. Did we mention boho is officially back?
J.Crew
Giselle Sweater-Blazer
You might not be thinking about sweaters while the weather has been treating us so well, but as soon as the sun sets, you’ll be grateful for this extra layer to wear around your shoulders.
Le Monde Beryl
Woven Mary Jane / Red Leather
A good pair of flats never go out of style, and I have a feeling you’ll get wear out of these woven Mary Janes for years to come.
Honestly, this top is a warm summer’s day in blouse form.
Elleme
Small Boomerang Woven Leather Black
Elleme’s premium handbags have been an insider secret for those in the know for a while now, but the new woven Boomerang is too good not to share.
AGOLDE
Nolan Organic Denim Shorts
If like me you’ve trawled the high-street looking for long shorts that actually have a flattering fit, I’m pleased to say—you can now call off the search.
ALOHAS
Tallula Brown Leather Sandals
These exquisite sandals really need no explanation, but suffice to say, they will go with just about everything in your wardrobe.
An easy, breezy, white midi dress should be considered the foundation of a well-balanced summer wardrobe.
M&S Collection
Linen Rich Straight Leg Cargo Trousers
When it gets too hot for jeans, I’d immediately reach for these. They look just as polished with a white tank and sandals (but without the sweat factor).
Free People
Free-est Taking Sides Maxi
I’ve lost count how many times the Taking Sides maxi has come back in different colours, and I love each and every one of them. Just. So. Elegant.
CELINE EYEWEAR
Triomphe Oversized Square-Frame Acetate Sunglasses
There’s no arguing that the weather has drastically improved this week, so you’re going to want a good pair of sunnies to see you though to autumn.
Before you jet off on holiday, allow me to suggest Mango’s leather basket bag as the perfect poolside accessory. (It also helps that it’s big enough to hold a laptop too, for when you’re back in the office of course).
& Other Stories
Oversized Linen Shirt
I have a feeling this would look just as good with jeans as it does over a bikini.
The Row
Soft Knot Flat in Leather
Sleek, simple, sophisticated—we’d expect nothing less from The Row.
Toteme
Monogram Swimsuit Melon/ecru
Before you pack your suitcase, you’re going to want to see Toteme’s new monogram swimsuit. I have a feeling that this is about to be everywhere this summer.
COS
Bow-Detail Linen Midi Dress
Our love affair with hot red isn’t over quite yet, and this beautiful dress is conclusive proof that the hue isn’t leaving the high-street anytime soon.
LACK OF COLOR
Inca Raffia Hat
It may be wishful thinking but, you’ll be thankful for this when the sun does eventually make an appearance.
Koibird have dropped three exclusive designer collections just in time for summer, and I can’t stop scrolling through Rowen Rose’s resort-ready separates in pretty shades of mint, cream and camel. Consider this your seasonal capsule in one easy edit.
Per Una
Leather Buckle Strappy Flat Sandals
No one will believe that these are from the high-street.
Massimo Dutti
Raffia Flat Shopper Bag
The finishing touch for all of your summer outfits. Bravo, Massimo Dutti.
COS
Square-Neck Mini Pinafore Dress
Because you simply can’t go wrong with a little white dress. LBD who?
MANGO
Natural Fibre Shopper Bag
Coming in hot! Mango’s latest collab with Turkish brand Siedrés is full of the kind of playful pieces and summer-ready pops of colour designed to wake up your wardrobe after a very grey spring.
Who What Wear columnist Monikh Dale knows good jewellery, and her latest collection with Daphine is a masterclass in chic accessorising. Expect gold plated cuffs, hand-crafted pendants, and outfit-elevating earrings.
LOEWE
Anagram Frayed Denim Shorts
If you needed further proof that fashion insiders are trading in hot pants in favour of long shorts, take a look at Loewe’s latest release. I predict that we’re about to see a lot more of these during fashion month.
Anthropologie
The Fleur Strapless Satin Maxi Slip Dress
Anthropologie’s best-selling Fleur dress comes in no less than 12 different colours and prints. Just add a comfortable heel, and that’s wedding season sorted.
Arket
Oversized Cotton-Linen Blazer
Team Who What Wear are big fans of ARKET blazers, and thankfully we now have a linen version to wear throughout summer too.
Pleasing
The Sunbeam Shorts in Burst
Any time that Pleasing drop a new collection, be it an Insta-worthy nail polish or a collectible sweatshirt, you can expect it to sell in out in minutes. Thankfully for us, the red-hot resort drop is still in stock, and the sunbeam shorts are top of my list.
A.EMERY
Shel Lace-Up Leather Thong Sandals
I keep coming back to these perfect sandals just to look at them. Just imagine how good they would look with white dresses, khaki shorts, blue jeans, floral skirts, linen trousers….
Zara
Linen Blend Skort with Belt
If you thought that “skorts” were outdated, I’m confident these will change your mind.
THE FRANKIE SHOP
Mirca Striped Twill Wide-Leg Pants
Frankie Shop have perfected the loose-legged lounge pant. Expect to see much more of these this summer.
Topshop
Topshop Co-Ord Linen Short in White
A polished linen co-ord that you can throw on in under five minutes? You had me at “polished”.
Zara
ZW Collection Polka Dot Slip Dress
Remember when Zara drove everyone crazy with that polka dot dress in 2019? Consider this “hot for the spot” 2.0—the far chicer upgrade.
Loewe
Anagram Strappy Top in Cotton
Fans of the O.G Loewe tank top will love this spaghetti-strapped version.
Massimo Dutti
Woven Nappa Leather Basket Bag
Big enough to pack your essentials, sleek enough for the office (or the beach).
MANGO
Buttons Linen-Blend Jacket
Granted, it doesn’t feel like jacket weather, but this is a light linen blend perfect for chillier sunsets.
STUART WEITZMAN
Arabella Buckled Leather-Trimmed Mesh Mary Jane Flats
Okay, I know, there are a lot of mesh Mary Janes on the market right now. But don’t these look so expensive?
CITIZENS OF HUMANITY
Ayla Baggy Cuffed Crop Cropped High-Rise Wide-Leg Jeans
Citizens of Humanity’s bestselling Ayla jeans have had a seasonal update and now come in a warm-weather-ready crop in white wash. Just add a tank top and your favourite sandals.
Massimo Dutti
Red Heeled Sandals
I know, it’s almost impossible to believe that these are from the high-street.
GAP
DÔEN Cropped Floral Cami
The highly anticipated Gap X Dôen collab dropped last week and predictably sold out in a flash. There are still a few pieces you can get your hands on though, and I expect we’ll see a lot more of this pretty ditsy print in particular over the coming months.
MAYGEL CORONEL
+ Net Sustain Oikos Appliquéd Cropped Stretch-Jersey Top and Maxi Skirt Set
Picture the scene: it’s 30 degrees outside and you pull on this elegant co-ord for dinner by the beach. Pure perfection.
ALIGNE
Soy Turn Up Straight Leg Jean
Aligne always get denim right, and the colour and the fit of these jeans instantly caught my eye. The kind of style that would suit every body.
Cinta The Label
The Flora Knit
Cinta’s latest drop of adorable knits are perfect for layering over light summer dresses or pairing with a midi skirt and an equally cute heel. I’ll take one in every colour, please.
TOTÊME
Logo-Embroidered Silk-Satin Trousers
Toteme’s bestselling trousers are back and in an eye-catching new colourway. Race you to the checkout.
KITRI
Andrea Ivory Pottery Print Maxi Dress
I feel holiday-ready just by looking at this.
& Other Stories
Tiered Tie-Detail Midi Dress
Another week, another outstanding white cotton dress that I’m convinced your wardrobe will thank you for.
If this isn’t enough to tempt you away from the same old black leather bag, nothing else will be. Consider this the secret to making all of your summer ensembles look more expensive.
NANUSHKA
Jiske Crochet Shirt
Just when I thought I’d seen all of the best crochet tops that 2024 has to offer, I spotted this Nanushka number in their new-in section. I’m convinced that this is the key to putting together a chic outfit in an instant.
This is not a drill! Aligne’s sought after waistcoats are currently selling like hot cakes, so get this new style while you can. Well, it’s either that or grabbing one of the equally good pastel or buttermilk yellow Leo or Mitch styles from the brand instead.
COS
Longline Denim Shorts
When the temperatures rise, COS’ latest drop of all-weather denim is exceptional this season. These high waisted, loose-leg, longline shorts might just be my favourite new style. Just add a tank top and strappy sandals.
Arket
Knitted Ballerina Pumps
Mesh pumps are still one of our favourite unsung transitional heroes this year. Wear now with a cardigan and jeans, and through summer with light dresses and skirts.
Understatement
Silk Lace Camisole Cream
When you’re looking for something a little dressier than a white tee, a slinky camisole like this one from Understatement is the perfect layering piece.
Loewe
Fisherman Hat in Canvas
Consider this your sign to book your next trip. If anything deserves a spot in your suitcase, it’s this designer sunhat.
M&S Collection
Cotton Rich Textured Tie Neck Mini Dress
If you were wondering how to style a statement print, take notes on the above from Marks & Spencer. This look is a lesson in how to make boho dresses and flats look polished to perfection.
You already know Jimmy Choo’s famous shoes, but their latest bag offering the CInch collection will convince you just how impressive their accessories are too. Choose from large or mini, embellished or even cow print, my personal favourite? The elegant brown suede.
Djerf Avenue
Sporty Pants Sand
I think I just found the perfect trousers to wear all summer. Throw on with tank tops, bandeaus, pretty blouses and oversized shirts—they will go with anything in your wardrobe.
It’s widely acknowledged that Arket’s tees and tanks are some of the best on the high street, and the classic ribbed vest is back in a chic new colourway—sunny buttermilk yellow.
Weekday
Mini Cotton Dress
As the weather gets warmer you’re going to want a heatwave-ready outfit that looks as good as it feels. I’m convinced Weekday’s versatile mini dress is the coolest option that doesn’t compromise on style either.
THE ROW
City Leather Flip Flops
Fans of The Row’s fisherman sandal and Ginza flatforms will love these sleek city flip flops too. How good is that shade of burgundy?
COACH
Long Floral Ruffle Dress
Summer calls for pretty dresses and light fabrics and Coach has you covered for just about any event with this ruffled floral dress.
& Other Stories
Asymmetric Wrap Midi Skirt
There’s nothing not to love about this polished skirt, and honestly, I’m ready to copy this entire outfit.
Manu Atelier
Mini Tote du Jour Black Grained
I can find designer and high-street gems at a moment’s notice, but bags and shoes are my true speciality. Enter the Tote Du Jour from Manu Atelier, already a mainstay in the wardrobes of some of our best dressed muses, and with its sleek and sophisticated silhouette, it’s easy to see why.
M&S Collection
Mesh Jersey Printed Round Neck Midi Tea Dress
There are a lot of midi dresses on the market right now, but M&S really do make some of the best.
Rixo’s latest collection Bohemian Charm has officially landed, and its full of the kind of holiday, wedding guest, occasion, and chic everyday dresses that we’ve come to expect from Henrietta and Orlagh. Just add sandals and a basket bag and you’ve got summer covered.
Bottega Veneta
Mini Wallace
I check the Bottega site weekly, and while I wait for new jewellery to drop (!) I spotted this small but mighty handbag—it’s the perfect size for when you’re on the go.
H&M
Linen-Blend Pull-On Trousers
Linen trousers are a summer staple, but if you’re tired of sheer white, H&M’s pull on pair come in six chic shades like this expensive-looking merlot. Bravo, H&M.
With Nothing Underneath
The Boxer: Hemp, Periwinkle Blue
Boxers are the unassuming shorts trend fashion people have taken to wearing to make their summer outfits feel cooler over the last two years, and With Nothing Underneath have perfected the style in an understated co-ord for a laidback (but luxe) ‘fit.
EMME PARSONS
Leo Leather Slides
Trust me—I have a feeling that these are about to be bestsellers. Just think of the cost per wear…
KLAYD X HANNAH LEWIS COLLECTION
Spaghetti Tank
Klayd are specialists in timeless, premium basics, and their latest edit with Hannah Lewis is a summer capsule of bandeau dresses, shorts, skirts and tees in a refined colour palette that will mix and match with everything in your wardrobe.
Asceno
Antigua Checked Linen Minidress
Gingham + linen = a match made in sartorial heaven.
Reformation
Balia Linen Dress
When I say I have an eye for romantic dresses, this is exactly what I mean. The fit, the colour, the detailing—there’s nothing not to love about this ultra-flattering style.
ZARA
Swimsuit With a Bandeau Neckline and Metal Piece
Before you head of an holiday, don’t forget to check out Zara’s swimwear section. If this could-be-designer suit is anything to go by, the rest are going to deliver a lot of bang for your buck.
JOSEPH
Leopold Checked Silk and Cotton-Blend Twill Shirt
The weather might still be making it’s mind up, but my wardrobe is fully embracing the joys of spring. Nothing says “sunny season” quite like picnic gingham, and Joseph proves that this classic print is anything but dated.
Reformation
Olina Knit Pant
The white tank + black sandal + buttermilk yellow trouser combination is a pairing I am set on copying this season.
Prada
Logo Raffia Tote Bag
It’s back for another year (and in more colours), so those who missed out on Prada’s raffia tote last summer, here’s another chance to bag a designer must have.
Doen
Emmaretta Tie-Detailed Shirred Floral-Print Organic Cotton-Voile Midi Dress
For now, wear Doen’s floral dress with a brown or navy cardigan, but as soon as the sun hits, throw off the layers to make the most of this pretty number.
I already have thong sandals in flip-flops, wedges and flatforms, but I’m missing an elegant kitten heeled pair to wear with (dare I say it?) pedal pushers.
How to master French girl styling with just one simple piece.
Chloé
+ Net Sustain Rebecca Whipstiched Suede Slides
The only sandals currently on all of our editor’s wish lists.
Reformation
Declan Linen Pant
The comfiest linen trousers out there.
FERRAGAMO
Hug Medium Leather Tote
The shape, the colour, the detail… This bag has everything going for it and is well worth the invesment.
KITRI
Velma Red Rosebud Midi Dress
Looking for an easy way to colour block brights? Start with a summery base like Kitri’s Velma dress, and add a cardigan or jumper in the same shade tied around the shoulders. Trés chic, non?
Le Specs
Nouveau Vie | Ruby
Looking for investment shades that are both fashion forward and affordable? Look no further than Le Specs. I have at least 4 pairs in my current rotation, and they’re the perfect way to dress up a simple spring look.
Regular readers will know just how much we love Demellier’s New York tote, so it should come as no surprise that the new raffia style has caught our attention this week.
A linen skirt is one of my most worn staples in spring and summer.
A really gorgeous linen set.
& Other Stories
Tank Midi Dress
Another week, another outstanding spring dress, this time courtesy of & Other Stories. Don’t fancy black? It comes in buttermilk yellow too, and you can take a peek at my try-on here.
Whistles
Spacedye Button Front Cardigan
Just add blue jeans and Brikenstocks and wear on repeat.
Everything about this look is worth screenshotting for summer, but the real highlight is these easy-to-style linen trousers. (And for that price, it’s worth buying them in the black and grey colourways too).
Loewe
Small Squeeze Bag in Nappa Lambskin
I’ve lost count how many times I spotted this on Instagram in the last week.
Nobody’s Child
Yellow Ditsy Floral Bandeau Felicity Midi Dress
I don’t know about you, but I’m ready for sunshine and blue skies. After searching high and low for the perfect spring dress, I think I’ve found it in Nobody’s Child’s easy floral number, and it’ll look just as good now with a cardigan and flats as it will with heeled sandals during wedding season.
Rixo
Rosella Lace-Trimmed Floral-Print Crepe Top
I saw this floral top styled with jeans, and now I need this top to wear with jeans. It’s the easiest way to dress up denim this season.
Le Monde Beryl
Mary Jane Suede Ballet Flats
Stop what you’re doing immediately, these Le Monde Beryl ballet flats deserve your full attention.
Dôen
Florencia Floral-Print Silk-Blend Midi Dress
Spring, is that you? Finally, the days are brighter and sunnier, and I’ve been counting down to these fresher, warmer days to wear beautiful dresses exactly like this from Dôen. (I might be carrying a cardigan with me though, just in case).
DEIJI STUDIOS
The 03 Linen Shirt and Shorts Set
Hands up if you too spent most of summer 2023 in shirt and short sets? Deiji Studios are specialists in chic linen co-ords, and this new colourway has me hooked.
Tekla Fabrics
Poplin Shorts
Okay, they might technically be PJs, but Tekla’s poplin shirts and shorts are too good to stay indoors. Add a pair of trainers or a chunky sandal and you’ve got the perfect instant outfit. Better yet, the brands comfy collab with Birketnstock is still on site, and are perfect for a laidback look thats guaranteed to invite compliments.
Another week and another outstanding suede tote, and I love the pared-back feel of this ARKET shoulder bag. Add an oversized white shirt and wide-leg trouser and voila, your next desk-to-dinner outfit, sorted.
Paper London
Emma Barrel Jeans
I can’t help it, I’m obsessed with barrel-legged denim—and Paper London’s Emma jeans top my wish list. From the relaxed fit to the ecru wash, these cool-girl jeans are perfect for spring and summer, and I know you’ll love them too.
Celine
Rectangle-Frame Sunglasses
Designer sunnies that’ll up the cool factor of any look? Sign me up.
Nobody’s Child
Grey Hook & Eye Fasten Knitted Cardigan
Everything from the hook and eye detailing to the flared sleeves take this refined knit from good to great.
Reformation
Maila Two Piece
Just when you thought co-ords couldn’t get any better, this cream two piece is the key to getting ready in five minutes, but looking you took your time.
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