Customers Conversion

Digital channels are used at all stages of the decision-making process, including after sales representatives have been contacted by potential suppliers. Marketing does not support the way potential customers make purchases.

The process of nurturing and caring for leads begins with prospecting and searching but continues until the lead is delivered to sales.

The best companies will develop a process in which digital strategies and offline interactions complement each at every stage of a prospect’s purchasing process. All of us strive to present a perfect image of our company, but it’s time to give customers a continuous and seamless view.

You may need to redesign your website to better suit the way your customers interact and search on the web. Supplier websites are the most popular digital channels at every stage of the buying process.

The vast majority of B2B corporate websites, on the other hand, are not designed to cater to this kind of buying behavior. They are only created to provide information.

To help potential clients find your website, it must adhere to three basic design principles.


Your keywords should be a starting point for customers to enter your site

Imagine that you’re at a networking event. You don’t want to be chatting with people who are only interested in themselves. On their websites, the vast majority do exactly that.

Visitors to these websites wonder if they care about you. They also wonder if you are aware of who they are or what they do on your site. These sites are impersonal and can be discouraging, as you never seem to reach out to them.

Invite your visitors to take part. You can ask your visitors to customize the site before you show it. This will give them a more personal web experience.

Segmenting your visitors by business area will help you to focus their attention on the areas that interest them and avoid overwhelming them with information.

You may wonder how your customers define themselves, and what they think of providers like you.


Present your solutions using the language of your customers

The best websites not only invite their customers to engage in conversation but also direct buyers toward vendor solutions by using language that focuses on customer results rather than vendor capabilities.

Companies must take the time to understand their customers’ business goals and then create a corporate website in a language they are familiar with.

This allows them to spend more time interacting, rather than trying to learn what they are doing. Publicizing real problems is a good idea.

You can ask yourself what your customers are looking for in a supplier like you. Ask yourself what customers want from suppliers like you.


Encourage customers to take the actions they wanted from your website

Thirdly, it is important to remember that the best websites for business are those which facilitate and identify the tasks customers wish to complete.

Budget calculators are a good example. They allow you to estimate costs independently and quickly.

This is a practical and simple idea that has a specific goal: it allows the buyer to continue their purchase while remaining on your website.

You should review the current functionality of your website before redesigning it. Ask yourself what actions your customers will perform on your corporate site. We all want to contact each other, but it can be difficult to do.

You can reach out to one of our experts for a free, no-obligation audit to learn more about how to grow online. Contact us if you need any further assistance and help.