More and more home improvement companies are making moves to modernize their businesses. From finding and attracting the best leads to simplifying and optimizing their internal business processes, home improvement companies are discovering the benefits of digitizing and modernizing their companies. As the owner a home improvement company, you can use real estate data to uncover the most promising real estate markets and prospective clients. In this post, we show you how.

The Value of Property and Neighborhood Data for your Home Improvement Company

To identify the right leads, you need to have an in-depth understanding of your audience and what they want and need. From whether or not they have the budget for your services, to the home improvement work they would benefit most from — the more you know, the more effectively you can target them and win new business for your company.

Neighborhood and property data can help you gain key insights into your customers — below we cover some of the best kinds of property and neighborhood data for pinpointing promising real estate markets, trends, and customers.

Using building permit data to uncover potential leads

Building permit data can be an excellent source of information for building out your lead lists. You can use building permit data to get an in-depth, holistic look at a specific residential or commercial property. In doing so, you can uncover potential home improvement opportunities.

Building permits offer information on classification of permit types (such as roofing), the cost of the work, a permit’s status, contractor details, and other insights into the scope of project.

This data can offer you a wealth of knowledge about the kinds of projects homeowners in your local area value the most and their prospective budgets for improvement opportunities. You can also use building permit data to uncover whether a property may be in need of upgrades or renovations by looking at the age of works, such as the installation of the electrical system.

You can use ATTOM to access more than 200 million building permits from over 2,000 building departments nationwide. The most comprehensive offering of building permit data on the market, ATTOM provides a full picture of individual properties and markets across the U.S. In addition, ATTOM offers property ownership data including owner names and mailing address, which can help streamline your marketing initiatives.

Find Promising Leads with Property Data

You can use neighborhood and property data to uncover current trends or needs among target homeowners. You can also use property characteristics data to uncover interior and exterior property features and lot details.

For example, you can uncover how many bedrooms homes have and whether properties have eco-friendly construction materials or HVAC systems. You can then segment property owners based on their properties — targeting them based on their homes and lifestyles, and tailoring your marketing and service offerings to meet their needs.

You can also use neighborhood data to uncover neighborhood characteristics. For example. high crime levels may indicate a need for services such as the installation of home security systems. In comparison, high levels of transportation noise from road, rail networks, and overhead flights may suggest the need for additional soundproofing.

The Value of Neighborhood and Real Estate Data

From local trends to neighborhood characteristics, neighborhood and property data can provide you with a wealth of potentially invaluable insights into your target audience as a home improvement company. Target prospective customers more effectively by uncovering their needs and budget.

Curious to learn more about how property and neighborhood data can help your business? Reach out to one of our neighborhood and property data experts today.

About The Author


ATTOM Data Solutions is your one-stop shop for premium property data with flexible delivery solutions. Our mission is to power real estate transparency and to fuel innovation across various industries with the most comprehensive property data. We’ve built a multi-sourced national data warehouse that blends property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties, which covers 99 percent of the U.S. population.