Pretzels are a beloved snack worldwide, with their unique and savory taste that has captured the hearts of many. However, despite their popularity, the pretzel snacks industry in India seems to be facing some challenges that are holding it back. From big soft pretzels to pretzel bread, pretzels have become a staple in the snack industry, but what’s holding back their growth in India? In this article, we will explore the factors that are contributing to the slow growth of pretzels in India, and how this beloved snack can become one of the best snack items in the country. So, let’s dive in and discover Pretsnak, the most affordable pretzel brand in India, and what’s holding back the growth of pretzels in India.

What Exactly is Limiting the Growth of Pretzels?

The pretzel snack market in India is growing at a rapid pace. However, there are still a few factors that are holding back this market from truly taking off. If you’re looking to enter the industry, here’s what you should know:

  • Limited Innovation

One of the main reasons why the pretzel snacks industry is struggling is due to a lack of innovation. Many companies are not introducing new and exciting flavors, causing the market to become stagnant. Consumers are always looking for something new and exciting, and without innovation, the industry will continue to struggle.

  • Health Concerns

Another factor that is holding back the pretzel snacks industry is health concerns. Many consumers are becoming more health-conscious, and as a result, are opting for healthier snack options. Pretzel snacks are often high in sodium and carbohydrates, which can be a turnoff for health-conscious consumers.

  • Competition

The pretzel snacks industry is facing stiff competition from other snack options, such as potato chips, popcorn, and nuts. These snacks offer a wider variety of flavors and are often marketed as healthier options, which is drawing consumers away from pretzel snacks.

  • Limited Availability

The availability of pretzel snacks is another factor that is holding back the industry. Many stores do not carry a wide variety of pretzel snacks, which limits consumer choice and reduces the visibility of the industry.

  • Pricing

Another factor that can impact the growth of the pretzel snacks industry is pricing. Pretzel snacks can often be more expensive than other snack options, which can deter price-sensitive consumers from purchasing them.

  • Marketing

Effective marketing can play a crucial role in the success of the pretzel snacks industry. Companies need to invest in marketing campaigns that showcase the unique qualities of pretzel snacks and differentiate them from other snack options.

  • Distribution Channels

The availability of pretzel snacks can also be impacted by the distribution channels used by companies. By expanding their distribution channels, companies can increase the visibility of their products and reach a wider audience.

  • Consumer Preferences

Understanding consumer preferences is key to the success of the pretzel snacks industry. Companies need to conduct market research and gather feedback from consumers to develop products that meet their needs and preferences.

By addressing these factors and taking proactive steps to overcome the challenges facing the pretzel snacks industry, companies can position themselves for growth and success in the market.

Pretsnak is India’s First Affordable Pretzel Brand

Pretsnak, an Indian pretzel brand, is inspired by the French word ‘Pret,’ which translates to ‘Ready,’ and strives to create a benchmark for ready-to-eat savory snacks by producing distinct, healthy, and healthful snacks for the Indian palate. Given that India is a snack-obsessed country, Pretsnak intends to provide customers with exceptional snacks and flavors from around the world. All types of pretzels are available at gourmet grocery stores across India in six delectable flavors to delight Indian palates. Pretsnak is yet another pretzel meaning you should be aware of!

People Don’t Know How to Make Soft Pretzels at Home

If you’re looking to make big soft pretzels at home, we have some tips. First and foremost, get yourself a panini press. The heat from this appliance helps create the chewy crust that makes pretzels so delicious. (If you don’t have one yet, we highly recommend getting one.)

Once your oven has reached 350 degrees Fahrenheit (and no higher), brush each side of your dough with melted butter and sprinkle with coarse salt. Place two pieces of parchment paper on top of each other in an X shape on top of your baking sheet; this will hold everything together while it bakes! Now place one ball at a time into the middle of each X shape formed by parchment paper; try not to let them touch each other or else they’ll stick together during baking! Bake for 18 minutes until golden brown around the edges but still soft inside — don’t worry if the tops look burnt because they won’t be burnt once they cool down!

How to Make Delicious Homemade Pretzels in 7 Easy Steps

Here’s a step-by-step guide on how to make pretzels at home:


  • 4 cups all-purpose flour
  • 1 tablespoon sugar
  • 1 teaspoon salt
  • 1 package active dry yeast
  • 1 1/2 cups warm water
  • 1/4 cup baking soda
  • 1 egg
  • Coarse salt (for topping)


  1. Mix the dry ingredients: In a large bowl, whisk together the flour, sugar, salt, and yeast.
  2. Add the water: Gradually add the warm water to the dry ingredients and stir until the dough forms. Knead the dough on a floured surface for about 5 minutes until it becomes smooth and elastic.
  3. Let the dough rise: Place the dough in a greased bowl and cover it with a damp cloth. Let the dough rise in a warm place for about an hour until it doubles in size.
  4. Shape the pretzels: Preheat the oven to 450°F and line a baking sheet with parchment paper. Divide the dough into 8-10 equal pieces and roll each piece into a long rope. Shape the dough into pretzels by forming a loop, twisting the ends, and pressing them onto the bottom of the pretzel.
  5. Boil the pretzels: In a large pot, bring 10 cups of water and the baking soda to a boil. Carefully place the pretzels into the boiling water, one at a time, and let them boil for 30 seconds on each side. Remove the pretzels from the water with a slotted spoon and place them on the prepared baking sheet.
  6. Add toppings: Beat the egg in a small bowl and brush it onto the pretzels. Sprinkle coarse salt on top of the pretzels.
  7. Bake the pretzels: Bake the pretzels for 12-15 minutes until they are golden brown. Let them cool on a wire rack for a few minutes before serving.


  • For a softer pretzel, add a tablespoon of butter or oil to the dough.
  • You can experiment with different toppings such as cinnamon sugar, sesame seeds, or garlic butter.
  • If you don’t like the taste of baking soda, you can skip the boiling step and just brush the pretzels with egg wash and bake them.