The Best New Season Fashion Brands And Buys Of 2024

I would love to say that it’s time to dig out your high-summer staples, but the British weather is saying otherwise. So in the meantime, we will make do with versatile transitional pieces, such as Cos’s lightweight, linen-blend hoodie, which will pair nicely with this season’s longline shorts. Mango’s raw-edge denim skirt is also useful for tricky temperatures, and has just the right hint of Y2K appeal.

MCM

Cropped Rider Jacker In Lamb Leather

COS

Knitted Linen-Blend Hoodie

Everyone’s favourite Loewe Squeeze bag now comes in a chic shade of cream, and is sure to become the most hard-working piece in your accessory arsenal. I’m also eyeing Vogue Collection’s latest drop, which is full of preppy separates that will carry you through the season. At the top of our list? The navy and green striped sweatshirt.

LOEWE

Squeeze Small Chain-Embellished Gathered Leather Tote

Studio Nicholson

SN x Paraboot Malibu Shoe

This week, we saw a number of lust-worthy collaborations enter the chat. Firstly, for sporty fashion fans, there’s Aries X Umbro, which includes a football jersey in post-box red – just in time for the Euros. Issey Miyake has also joined forces with New Balance to create a suitably minimalist sneaker drop, but be warned, they have been created in a limited run. Run don’t walk.

Aries

X Umbro White Roses Football Jersey

KHAITE

Elena Studded Textured-Leather Shoulder Bag


The Noughties maxi is having a moment this season, and Damson Madder’s Rina gingham skirt is ticking all the boxes. Elsewhere, we have M&S X Sienna Miller, which launched this week and features the perfect buckled belt. Bring on a boho summer.

Missoma

Chubby Large Hoop Earrings

Coperni has joined forces with sports connoisseurs, Puma, to create a tempting capsule of performance-wear staples, which includes a punchy colour-pop tee. Speaking of sporty pieces, we’re also seeing the humble flip-flop enter the chat for summer 2024, and of course The Row has delivered the ultimate pair in tan leather.

Puma

Coperni Relaxed-Fit Stretch-Jersey T-Shirt

The Row

City Flip Flop In Leather

Everyone in London is wearing white tiered skirts right now, and Free People’s asymmetric Shipwreck mini is one of the best we’ve seen. We recommend styling with a sporty sneaker, tank top and workwear jacket for breezy summer evenings. Glastonbury-goers take note.

Barbour

Hutton Corduroy-Trimmed Coated-Cotton Jacket


Multiple members of team Vogue now own, and wax lyrical about, Peachy Den’s cult Deba skirt – and we can certainly see why. With its dropped waistline and calf-grazing length, you can wear it with the matching top or mix and match with everything from T-shirts to hoodies this summer. Meanwhile, underwear specialist Fruity Booty now offers ready-to-wear, with the mother of pearl tank top right at the top of our wish list.

COS

Seashell-Shaped Clip-On Earrings

Wales Bonner X Adidas

SL76 Leather-Trimmed Brushed-Suede And Mesh Sneakers

When it comes to swimwear, we’re harking back to the ’90s this year with Mango’s animal-print one-piece. Style with denim cut-offs and oval sunnies for a very Princess Di vibe. Rixo has also hit the summer brief this week with its collaboration with Ciao Lucia. At the top of our list? The Neroni dress, which features 2024’s coveted drop waistline and simple delicate straps. Sign us up.

16Arlington

Brown Buckle-Fastening Cardigan

Navy Grey has long been an editor go-to for knitwear, but for summer 2024 the brand has dropped a new line of sportier sweatshirts and hoodies – the relaxed-fit sweatshirt in grey is sure to become a wardrobe workhorse, perfect for any time of year. Sneakerheads, meanwhile, need to get their hands on a pair of Asics X Studio Nicholson trainers. Run don’t walk.

Navy Grey

The Relaxed-fit Sweatshirt

Frame

Julia Sarr Jamois Camo Cargo Trousers

Omnes

Carmellite Tiered Skirt In White

Studio Nicholson

ASICS GEL-Quantum 360 VIII


If linen fabrics and colour-pop stripes are the last thing you want to reach for when the mercury rises, we recommend experimenting with summer’s gothic mood. See: Junya Watanabe’s dramatic tiered skirt, which will look the part with Weekday’s draped tank top and Alaïa’s perforated half-moon bag. Finish the look with Fitflop’s comfy-yet-cool clogs.

ALAÏA

Black Mesh Design Half-Moon Shoulder Bag

Those who take the merest glimpse of sun as an opportunity to don their shorts and swimsuits will enjoy the plethora of crochet pieces on offer this season. Mango’s beige knitted trousers and Free People’s raffia tote will inject your looks with much-needed “off-duty in Ibiza” vibes. Elsewhere, we have Aussie brand Bond-Eye, that has delivered the cutest powder-blue swimsuit rendered in floral-printed jacquard. So very ’90s spring break.

Bond-Eye

Low Palace Jacquard Swimsuit

Roxanne Assoulin

Technicolor Camp Set Of Six Enamel And Gold-Tone Bracelets

Mango

Openwork Knitted Trousers

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